Many boards are looking for better ways to communicate with owners, and social media may seem like an easy solution. But official association social media accounts can present challenges that boards often do not anticipate.
Before creating an account, boards should consider not only the benefits of sharing information, but also the realities of monitoring comments, addressing misinformation, and managing owner participation.
Our latest blog discusses the pros and cons of association social media:
Should Your HOA or Condo Association Have a Facebook Page or Other Social Media Presence?
